Expanding Our Resources: Including Community in the Resource-Based View of the Firm

We apply insights from organizational behavior, psychology, and sociology to make the case that community in which a firm is embedded valuable, rare, inimitable, nonsubstitutable resource holds potential as source of sustained competitive advantage. First, we review several key principles resource-based view (RBV) show how they strategic resource, incorporating prior work simultaneously addresses communities RBV. Next, juxtapose pairs firms same industries, comparing those have embraced this strategy with not, demonstrating superior sustainability consider resource. Finally, conclude thoughts future research agenda allows for an expansion concept resources further development RBV, it, are embedded. In doing so, demonstrate expanding RBV incorporate contributes managerial theory, research, practice.